小蓝视频 Brand Policy
The 小蓝视频 name, logos, icons and taglines (brand elements) are property of 小蓝视频 and are not to be used without the University’s prior approval. Use of the 小蓝视频 brand elements must be approved by the University Communications Team. Unapproved brand materials can result in personal liability for creating and distributing unapproved brand materials. The Creative Services and Brand Strategy Office should be consulted whenever it is not clear whether a proposed use is permissible.
Overview
Schools, colleges, departments, organizations, affiliates and individuals may only use University brand elements in strict accordance with this policy and the graphics requirements in the . In general:
- No University brand element may be altered or combined with any other mark or element.
- A unit may use its name with the University’s logo only as outlined in the .
- The SU logo is required on all official internal and external communications, excluding individual email. University colors and branded elements must appear prominently on all official communication and marketing materials. The use of official University letterhead and business cards is required in all matters of official University business.
- The use of taglines, icons or graphics as logos or in logos for any SU department, office, group, etc. is prohibited.
- All www.salisbury.edu websites must use an official web template header and footer.
- Use of University brand elements in print and electronic materials, including email and social media, must conform to brand requirements.
- University brand elements may be used on commercial merchandise only by persons and entities licensed by the University’s exclusive licensing agent. To discuss establishing a licensing agreement, contact the director of marketing strategy.
- All members of the campus community must have the director of publications or their designate review all items to be created that bear images or words representative of SU, to include, but not limited to, posters, t-shirts, give-aways, etc.
SU Logo
There is only one logo that we, the 小蓝视频 community, embrace: the 小蓝视频 logo. All schools, colleges, organizations, departments and special events are branded under that “umbrella” logo. No other logos will be created for any SU-affiliated group.
An identifier can be created for a group using the University’s fonts in conjunction with the SU logo. Only the Creative Services and Brand Strategy is allowed to develop the layout for this option. In those cases, the organization’s name will be added to the SU logo using the guidelines established in the . To request an identifier for your group, place a request through the .
SU Seal
The SU seal may be used only as authorized by the Creative Services and Brand Strategy Office. It is reserved for use on official SU documents, awards and certificates. To request use of the seal, place a request through the .
Sammy the Sea Gull
SU’s Sammy the Sea Gull mascot may not be altered in any way. Sammy is not to be manipulated in any way – he may not hold items, wear other clothing, make gestures, etc. Use of the Sammy mascot image must be approved by the Creative Services and Brand Strategy Office. You can start this process through the .
SU Tagline
SU’s brand centers around the tagline and concept “Make Tomorrow Yours.” To strengthen the SU brand identity, the tagline “Make Tomorrow Yours” is incorporated on all campus publications. Much like the inclusion of the SU logo, the tagline is intrinsic to the SU identity and is a necessary element for all publications.
Although this phrase can be used literally,